• Marketing Plan (20%) - Yearly/Monthly marketing strategy planning & Execution - Budget management and coordinate spending for effectiveness
• Wholesales & Brand Marketing (20%) - New model launching event planning & Execution - Co-Marketing & Partnership with luxury brand
• Retail Marketing (25%) - Showroom retail activity planning & Execution - Customer care program & Loyalty program planning & Execution - AS marketing planning & Execution - Merchandising development
• PR and On-line Marketing (15%) - Adopt and localize key global communication platforms - PR Channel (Media/Journalist/Freelancer) management) - Monitoring of news and articles of competitors¡¯ marketing activities - Monitoring of grey importers - Digital Channel management & Create contents - Official Website management
• Training (10%) - Attend and pass the required test based on DOS
• ETC (10%) - Manage and execute CRM according to variable margin policy - Manage and execute brand maker according to variable margin policy
¢Ã Requirements
-Bachelor degree -Minimum 10 years relevant experience (Luxury brand industry experience preferred) -Fluent in both verbal and written English -Proficient in MS applications -Good organizational skill and the ability to manage multiple tasks -Excellent communication and relationship skills