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Subject Global Top brand - eCommerce, Senior Manager (부장급)
Date 2021.05.21
▣ Company: Global Top brand


▣ Position: eCommerce, Senior Manager (부장급)


▣ Responsibilities

[PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION]

· Drive traffic & conversion in all official online store (eCommerce, eTail) and eMarketplaces sales through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on sales promotions. Responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions for future consumer experiences and related demand and site development.

[Responsibilities]

· Lead the consumer experience team to drive traffic to accelerate eCom revenue growth via our eCom Channels both Acquisition Channels (SEO and paid media – paid search, display, paid social, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty)
· Work with cross-functional departments to ensure flawless execution and seamless connection plans brand, CTC, DTC, eCom, Sales, Customer Service, etc
· Develop both seasonal and annual holistic and integrated performance media strategy acting as key point of contact for global media team and 3rd party agencies
· Develop on-site hard launch and sales promotions aligned with eCom and Brand teams and provide guidelines to design agency and review the final creative
· Create the customer relation activation (e.g. eDM, SNS) with CRM team to communicate with members and analyse data, campaign result review including key learning
· Lead site enhancement and A/B roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with eCommerce operation to implement data driven changes
· Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for consumer experience
· Be on top of market insights, data and industry trends and drive improvements and enhancements to official online store (eCommerce, eTail) and eMarketplaces sites that support business goals
· Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
· Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility
· Manage agencies, MWB & KPI’s planning and tracking


▣ Requirements

- Excellent Excel, Powerpoint, MS word skill
- Excellent Writen and spoken English
- Profound knowledge over digital marketing and web analytics
- Communication skill with internal and external stakeholders
- Relationship management specially for agency and partners
- Excellent planning & organization competencies
- Innovative thinker
- Challenges the status quo while understanding the value in the fundamentals

- University degree or above
- At least 6 years of work experience in eCommerce performance media and total at least 10 years of working experience in digital marketing, social media and web analytics
- Proven experience in media management agency management, planning, briefing, buying, delivery and analysis


▣ Location : 서울 서초


▣ 제출서류
- 이력서를 MS Word 파일로 담당 컨설턴트 Email로 보내주시기 바랍니다.
- 이력서에 지원분야의 경력 사항을 최대한 구체적이고 상세히 기술해 주시길 바랍니다.
- 사진 첨부요망 / 응시분야 / 연락처 / 연봉(현 연봉 & 희망 연봉) 기재


▣ Contact point : 최윤정 이사
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