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Subject ¿Ü±¹°è ÄÚ½º¸Þƽ»ç - Product Marketing Manager (°úÂ÷Àå±Þ)
Date 2021.09.17
¢Ã Company: ¿Ü±¹°è ÄÚ½º¸Þƽ»ç


¢Ã Position: Product Marketing Manager (°úÂ÷Àå±Þ)


¢Ã Responsibilities

• Product Strategy
Propose and implement a strong product range strategy for brand
Implement new product launches and strive to maintain growth on pillar products
Propose and monitor marketing mix strategies (IMC/360) to build integrated, engaging consumer brand experiences
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Adapt communication material (imagery, brochures, mailing, point of sale)
Provide projects to increase the awareness of the brand in the market

• Product Lifecycle & Forecast
Track and analyze product performance and lifecycle
Ensure product sales forecast accuracy

• Operational Marketing
Plan out and manage the product portfolio for each channel (Retail, Ecommerce, Wholesale, etc.)
Implement a competitive promotion plan for the product growth from each channel (Retail, Ecommerce, Wholesale, etc.)
Monitor and manage the promotional investment (GWPs, discounts, value sets, etc.) spent to strive for product growth in each channel
Interact effectively with other departments (sales, logistics, training department¡¦) to support marketing objectives

• Budget Management
Manage local budget for leaflets & brochures production, GWP production and other promotions


¢Ã Requirements

• At least 7 years experiences related with overall function of Product Management
• Cosmetics industry experience is preferred
• Strong understanding of the fast-changing distribution channels (department stores, street boutiques, H&B channels, e-commerce channels, etc.)


¢Ã Location : ¼­¿ï


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¢Ã Contact point : ÃÖÀ±Á¤ ÀÌ»ç
If you have any question, please do not hesitate to contact me.
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