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Subject 해외명품브랜드 - PR Communication Manager (차부장급)
Date 2022.05.03
▣ Company : 해외명품 브랜드


▣ Position : PR Communication Manager (차부장급)


▣ Responsibilities
 PR Communication Strategy/ Budget Management
• Develop and implement the long-term and yearly PR & communication strategies and analyse campaign KPIs
• Build media & PR budget aligned to total A&P
• Manage monthly, quarterly, yearly media & PR A&P spending
 Advertising
• Plan annual & monthly media advertising strategy aligned with HQ guideline
• Develop media plan and report the results, working with media agency to maximize SOV and bring good impact to maison
• Co-ordinate all necessary elements for the advertisement communicating HQ and Media agency
• Manage all media results reports, BBB and report SOV
 PR
• Establish PR plans and programs in tune with our corporate image to maximize the potential
publicity, being in line with our marketing strategy
• Develop celebrities/ Influencers marketing plan and execution working with media and agency
• Regularly develop and build relationships with media to enhance brand’s image
• Control the press release of products and activities to ensure publicity generated
 Local social media
•Manage Korea social media channels plan working with Digital agency and HQ
•Communicate the updates of brand’s homepage by operating HQ E-commerce team
 Event
• Plan and lead the press event and media collaboration events
• Invite press/ Influencers at local launching events and ensure media coverage
• Communicate international events with HQ to maximize PR coverage
 Team Leadership
• Empower the team of PR & social media by developing all communication team members competencies and achieving the goal of the team


▣ Requirements
• Minimum 12 years of PR, marketing communications experience
• Excellent Media Relations and people/networking skills
• Exceptional attention to detail and well organized
• Basic understanding of luxury/upscale global brands a strong advantage
• Fluency in both written and spoken English


▣ Location : 서울


▣ 제출서류
- 이력서 (MS Word 파일)
- 경력 사항을 최대한 구체적이고 상세히 기술해 주시길 바랍니다.
- 사진 첨부요망 / 응시분야 / 연락처 / 연봉(현 연봉 & 희망 연봉) 기재
- 궁금하신 점은 담당 컨설턴트 e-mail로 연락 주시기 바랍니다.


▣ Contact point : 최윤정 상무 02-508-7410 // 010-3265-5750
If you have any question, please do not hesitate to contact me.
Home : www.hennymccoy.com // Email : yjchoi@hennymccoy.com
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